I work across the creative process—from concept development and
design to production, collaboration and creative technology.
My workflow includes Adobe Creative Cloud, Figma, Miro,
Jira/Confluence, Slack, Microsoft 365, Sublime Text and DaVinci
Resolve, complemented by AI tools such as ChatGPT, Gemini and
ComfyUI.
I also have hands-on experience with Dynamic Creative Optimization
(DCO) and self-service advertising platforms including Adform
Studio, Celtra and Flashtalking, enabling scalable production
across channels, markets and formats.
I design digital experiences and creative systems that connect strategy, design and technology.
With nearly two decades of experience, I've learned that the best ideas rarely come from a single discipline. They emerge when creativity, strategy and technology work together—and that's where I enjoy working most.
Working with agencies, brands and technology companies, I translate complex challenges into scalable creative solutions. My role often sits at the intersection of creativity, strategy, technology and production, guiding projects from concept through delivery.
I enjoy becoming part of existing teams and ways of working. Rather than reinventing successful processes, I first understand what works, challenge ideas where it creates value and build on existing strengths. The goal is to contribute fresh perspectives while creating solutions that are relevant, scalable and sustainable for the team.
Curiosity and continuous learning are an essential part of my work—from programmes at Hyper Island and Kaospilot to the ongoing exploration of AI, UX and emerging technologies.
Software and Tools
- Creative Software
- Product Design Tools
- Project Management
- Creative AI Operations
- Dynamic Creative Optimization
Education
Continuous learning is a fundamental part of my professional
development. My education combines digital management, creative
leadership, facilitation, experience design, design thinking,
marketing and project management.
Programmes include Hyper Island, Kaospilot, Berghs School of
Communication, DesignThinkers Academy and Mark Ritson's Mini MBA,
complemented by specialised workshops, conferences and online
learning in AI, UX, product design and emerging technologies.
- Digital Management
- Leadership & Facilitation
- Marketing & Brand Management
- Project Management
- Experience Design
Hardware
Alongside digital design, I maintain a professional Mac-based
production setup for photography, videography and content creation.
It includes Nikon mirrorless and DSLR systems, DJI aerial and
stabilisation equipment, professional lighting, and green and blue
screen environments. Additional equipment can be integrated based
on project requirements.
- Videography
- Photography
- Mobile Studio
- Content Production
